This new writing that me and my groupmates will be a follow-up from our previous blog which we’ve been doing in less than 2 months. It’s a very fun process where we combined each of our writing about social media and its shortfall or benefit. Since the past given task we’ve been writing about the negative effects or shortfall of social media, looking for the lack of social media is quite easy because most of the effect is easily found in our surroundings and a lot writer has critics about social media which we could access and could be an inspiration on what we want to write, but it’s time see social media from the other way around so that it will be challenging for us. And so our topic this time will be about Social Media Benefits for Artist. Of course we’ll be talking about its benefits such as marketing benefits, exposure benefits, and promotion benefits for artist. (Annisa) ( https://flypaper.soundfly.com/hustle/how-the-internet-has-changed-the-game-for-diy-artists-myself-included/)
Ever since social media arrived in our lives, many people have started using it for different purposes, such as getting to know other people, get in touch with old friends, and even just for fun. Other than for entertainment purposes, it is also used for work, for example, marketing. For newcomer artists, social media is a great platform to be used as a marketing tool. One of the benefits of using social media as a platform to market your artworks is audience insights. (https://www.nevuefineartmarketing.com/social-media-marketing/). Audience Insights can be beneficial for you to learn about your market, if you have the upper hand of knowing what sort of things that the audience loves, then your artwork will attract more people to buy it. And by knowing your market by using social media, it will save you time and energy, rather than by guessing it and making something that won’t attract the audience. (Luthfia)
Every artists dream are for their creation to reach and gain new audience. Its related in marketing benefit which in this modern digital world as we realized, internet makes artists are being easy to show their creation of artworks or song and be recognized by other people. Especially when the artist share creation about an issue that many people eschew to discuss truthfully. One of example is the creation from favorite viral internet musician, Clairo who become famous after she upload video of singing her own song back in 2017 ( see her video: https://www.google.co.id/search?q=PRETTY+GIRL+CLAIRO&ie=UTF-8&oe=UTF-8&hl=en-id&client=safari ). The reason why most people love it because the message that Clairo raise is the issue about self-love. In this video how she looks honestly true, without makeup and messy hair, with the song lyric show as symbol of suggestion for people to be more confident. Moreover, internet help the artist and musician works to be shared with their friends on social media platform. (Carissa) (https://blogs.lse.ac.uk/mediapolicyproject/2012/09/11/benefits-of-the-internet-for-musicians-and-fans-are-under-threat/)
A lot of artists, even almost all of them, use social media as a tool to promote their work or creation. We can see that artists have their own social media account such as Twitter, Instagram, YouTube, etc. And of course, as a famous person, they have thousands of followers and subscribers. Hence, through this, they will post about their work or creation on social media so that they can get people’s attention, and since social media is very influential to our lives, the news on social media will much likely to spread very fast from one person to another, promoting via social media could also reach to a wide range of audience. Social media have very big impact in promoting an artist’s career, this is why artists use and rely on social media to promote their creation. These days, there are a lot of artists who gets more famous and famous because the use of promoting their work through social media. (Yollanda) ( https://www.askacurator.net/home/the-importance-of-social-media-for-artists)